Ford Media Center

Seeing the Light: Our Call for a Standard Self-Driving Car Language to Communicate Intent

The Ford-developed light bar, located just above the windshield, uses three different light signals to indicate it is yielding, in active driving mode, or preparing to accelerate from a stop.

By John Shutko, Ford Human Factors Technical Specialist for Self-Driving Vehicles

In the journey to develop and deploy self-driving vehicles, there’s a tendency to focus most on the customers who will be riding in these vehicles. At Ford, we’re working to earn the trust of everyone involved, including all road users and entire communities where self-driving vehicles will be operating. For this technology to be successful, it’s critical it be integrated into society in a way that makes everyone confident in how it works to serve people and business.

Click here to read the full post on Medium.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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