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Ford Media Center
By Alexander Buznego, Miami Market Manager, Ford Autonomous Vehicles, LLC
Saying goodbye to Argentina wasn’t easy for Romina Orozco-Encio and her family. When they arrived in the United States almost three decades ago, her parents had to quickly figure out how to make a life for their family. So they dipped into their history and opened a flower shop like Romina’s grandfather had in their native country.
While her parents worked hard to make that flower shop a success, Romina was studying to become a teacher. Her plans changed when her father spoke of selling the flower shop, but she has never looked back after taking over the family business. For almost 30 years, she and her family have steered Abbott Florist through Miami’s ever-shifting landscape, tackling the challenge of running a local business amidst a sea of large corporations, intense competition and evolving customer habits.
There are stories like this all over South Florida, where small business owners stand resilient in a changing environment. The Miami area is home to the most startup activity in the country, according to the Kauffman Foundation Index of Startup Activity, but the region is near the bottom in terms of scaling. So people are starting businesses, but they are having a tough time growing those businesses. One big reason? As more of the shopping experience moves online and favors delivery service, small businesses need access to convenient and affordable delivery services that will help them reach consumers who may never step foot in their stores.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.